Eric Axelson Design
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Joseph Barber Studios

Brand Identity

Joseph Barber Studios is a real estate photography studio based in Newport Beach, CA. The studio also showcases a breadth of work ranging from outdoor landscapes to black and white film.

 The new brand identity reflects the lifestyle of Newport Beach with its surf, waves, and scenery to showcase what the area has to offer. Ocean blue is used on the seam of the business cards and scenes from Southern California are often shown. Black is used to strengthen the brand and convey a modern elegance.

The new brand identity reflects the lifestyle of Newport Beach with its surf, waves, and scenery to showcase what the area has to offer. Ocean blue is used on the seam of the business cards and scenes from Southern California are often shown. Black is used to strengthen the brand and convey a modern elegance.

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 The symbol itself is made from refined shapes to make the initials “J.B.” pointing to the name. The studio captures real estates valued up to $22 million dollars so it was important to match the taste of the studio's clients.

The symbol itself is made from refined shapes to make the initials “J.B.” pointing to the name. The studio captures real estates valued up to $22 million dollars so it was important to match the taste of the studio's clients.

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  “From start to finish, Eric was very thorough, thoughtful, and professional. During the process, he was able to pinpoint my branding needs...”   –Joseph Barber

“From start to finish, Eric was very thorough, thoughtful, and professional. During the process, he was able to pinpoint my branding needs...” –Joseph Barber