The raised abbreviation, “HR,” and the color turquoise are both used as a mnemonic element to help aid the design to memory. Raising the “HR” help brings it into focus and aligns with the organization's mission to give rise to HR's influence. Deep navy blue and turquoise is inspired by the waves and ocean of San Diego. Navy blue conveys credibility and authority, while turquoise is the color for communication and initiative.
Along with the logo, an identity program was developed that included icons, a banner, and website graphics.
“...Our image was in desperate need of an upgrade. We wanted a coastal yet professional vibe. We added a few additional projects as we progressed and Eric tackled them immediately. The best part about working with Eric, he is very professional and did an outstanding job presenting (to our board) his designs with reasonable explanations and very thoughtful consideration to his work and our needs...” –Melissa Wadley