The fruit of the fig itself was something they wanted to integrate into their identity and was a key reference to the design. During the sketching phase of the project, the solution was discovered when the the fruit of the 2 figs came together and began to take shape into a tulip.
“To anyone considering working with Eric, he is a wonderful and creative designer. We enjoyed working with him on our logo development. He had a lot of insight in the meaning of branding and looked beyond just our logo. We loved that he showed interest in our business and desired to capture the essence of it. He is passionate about what he does and is willing to go the extra mile to create what you envisioned!” –Eunice, The 2 Figs