The Latin root word for “ver” means truth. “Viridian” is a shade a green. Hence the name “Veridian” came to be. Various shades of green used in the new identity show brightness and depth. The shapes in the background are used from a diamond-like form that can be scaled up and used in dramatic crops to make abstract backgrounds.
The brand identity places its unique logotype at its center. It’s sharp serifs offer a refined and sophisticated look and distinguishes themselves from the rest of their competitors. The letter “v” can be separated and used as a symbol when needed. The letter “v” is one of the top five uncommonly used letters in the alphabet, which makes it a strong signifier.
“I tried Fiverr, 99 designs, and two other graphic designers before I got to Eric. I had actually paid for the other companies already to make the logos and was not happy about them. I didn't want to settle... Eric is very methodical with his work and there is a reason for everything he designs. He takes the time to learn about your industry, listens to what your goals are, and really delivers. A couple of the other companies I went with was really fast at the turnaround, but they didn't get what I was going for. I was looking for a modern, sophisticated design that would differentiate me from my competitors in a crowded space. Eric totally got it…” –Katy Care